Prospective home seekers research every inch of the web for apartment photos, building reviews, and clues about property upkeep. Most homeseekers do amenity, price, and review comparisons before making the effort to go see a unit in person. The result? Even if you have an amazing space and provide great service, without an online presence your property won’t make the shortlist.

Creating an inviting online presence starts with your company website – and updating your site doesn’t have to be a huge project. Pick one change a month or each quarter to implement on your site – and pretty soon you’ll have a multi-faceted site for all the different audiences who may land on your page. Here’s what some of the top-performing management companies include: 

• Tenant Maintenance Portal:

  • Manage the influx of tenant requests quickly and track them systematically. An online portal is the easiest method of communication between tenants and your management team when a tenant needs something fixed. Bonus: encouraging online submissions frees your staff from taking phone messages and trying to communicate them around the organization.

• Common Question & Answers:

  • Management teams should NOT have to spend time addressing common questions/concerns. A great way to address such asks is on the company website. This can help decrease time spent discussing general inquiries over the phone or in person. Sample FAQs could include: what amenities does the building offer, what fees are associated with applying for an apartment, what type of units are available for rent, where is the management office located, etc.

• Testimonials:

  • Show everyone the quality of your services through tenant testimonials. Include positive reviews that reflect your team’s commitment to service, the amenities you offer, and tenant experiences with your staff. Hearing from actual tenants gives a prospective tenant the chance to connect with those already living on the properties.

• How to Get In Contact:

  • Have multiple ways that website viewers can get in touch – phone, email and online chat, and list the expected response time for inquiries. Implementing Live Chat on your site is a simple change that often only incurs a low monthly fee – and doesn’t require a human to staff the chat at all times.