Marketing for Millennials: Leasing Tips for Property Managers
While our primary focus is on property operations, management, and compliance, we know some of you pull double-duty and are also responsible for leasing. With that said, we’ve collected some marketing-related best practices in our conversations with industry leaders, and we wanted to share them with you!
One of the most nerve-racking aspects of any business is customer acquisition – and for residential property managers, this means determining who your future tenants will be.
Millennials are becoming an increasingly important part of the housing market. According to sources like Realtor.com, millennials will represent the largest demographic – comprising 33% of the real estate market by 2017.
Born between the years 1980 – 2000, the 92 million-strong millennial population is rapidly emerging as a dominant buying force, especially in the rental market. In the eyes of a generation who values freedom over stability, the flexibility of renting is much more appealing than the permanence of home ownership – over 60% of millennials are now choosing rentals instead of buying homes.
All of this means that millennials are a huge part of the target market for residential properties. But how can property managers attract this tech-savvy generation?
In the age of the internet, your website is like the front yard – the first thing people see. Having a clean, aesthetically appealing website can help make a great first impression, especially as your website will often be the first resource people use to find more information about your business. Of course, it’s important that the website not only look good, but also function well. Make sure your website is easy to navigate and readily offers all the information a customer might want – a list of properties and services you offer, your location base, and contact information.
Four times as many consumers would prefer to watch a video about a product than to read about it. Try incorporating photos and videos of your property into your website to help potential customers envision what it might be like to live in your buildings.
When Google is the most commonly used tool to navigate the web, maximizing your Search Engine Optimization (SEO) can have huge benefits for driving traffic to your site. Click here to check out a comprehensive guide to SEO.
A positive experience for one client gives you a winning reputation in their mind, but imagine how that review could impact a wider breadth of prospects. Taking the time to ask your current tenants to leave a public review after a great interaction turns them into marketers for your company, helping to win over prospects and keep current residents.
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Communicate with Ease
Too much of a property management team’s day is wasted with unnecessary follow-up and calling to chase down loose ends. With InCheck, your whole team knows what needs to be worked on, and you can see what other people have done. Get rid of the lost post it notes, missed emails, and old voicemails.
Control Your Day
See what’s next today, with a task list that tells you what to do HERE and NOW. When you walk into a building, InCheck instantly tells you what’s outstanding and what’s assigned to whom.
Say Goodbye to Missed Deadlines
InCheck reminds you of what needs to be done – before it’s too late. The answers to “who is following up?” and “when will it be done?” are in the palm of your hand, for every building.
Automate Your Operations
InCheck brings the power of AI and automation to your property management team. Implement pre-made or custom templates to define consistency throughout your organization. Your team will do better – without having to just constantly hire more people.
More Proactive & Productive
With InCheck, you’ll get things done faster, cheaper, and better. Auto-assign tasks to members of a team or many sequential tasks to different employees related to the same issue. InCheck makes sure that no one drops the ball.
Designed for Property Managers
The life of a property manager is unlike any other career. InCheck is designed by property managers, for property managers, with the ability to capture items on the go – via text, pictures or email – and report, export, and connect to the systems a property manager uses every day.